Thursday, 3 December 2015

Preview Gucci’s Pre-Fall Collection on Snapchat

Gucci may not be presenting its Pre-Fall collection until next Wednesday in Milan, but fans can get a sneak peek on the brand’s Snapchat. Just follow the Gucci account—the username is simply “Gucci”—to see a short video taken behind-the-scenes of a photoshoot with Ari Marcopoulos showcasing looks from the house’s upcoming collection. All the Alessandro Michele signatures are there, from the oversize glasses to the avian embroideries, although those aren’t the only birds you’ll find in the short video. Watch here to see what we mean, and check Vogue Runway next week for Gucci’s full Pre-Fall collection.

NIKE HAS CHRISTMAS WRAPPED UP WITH THE AIR MAX 90 AND MUCH MORE

As expected, Nike comes through with a Christmas-themed collection footwear. What’s not expected is just how festively ornate the Air Max 90, Blazer Mid, Air Tech Challenge III, and Tennis Classic Ultra are. All four silhouettes have their own distinct Christmas motif, like the Air Max 90 with candy-cane Swooshes, the Blazer Mid with the pinwheel logo that mimics tree ornaments, the Air Tech Challenge III channeling that “ugly sweater” vibe. In addition to the graphics, all four pairs have anchoring hits of red and gold. A release date of December 5th has been confirmed by some retailers, so enjoy a first look at the Nike Sportswear Christmas Pack and stay tuned to Sneaker News for more details.
NIKE AIR MAX 90 QS
Color: White/University Red-Metallic Gold
Style Code: 813150-101
Release Date: December 5th, 2015

Armani Outlet to open first Hawaii location on Oahu

Giorgio Armani Corp., the New York-based subsidiary of the fashion designer's Milan, Italy-based Giorgio Armani S.p.A., initially submitted a building permit application in June for interior alterations to an existing retail space in Waikele Premium Outlets, according to City & County of Honolulu Department of Planning & Permitting records.
The sign for the Armani Outlet is seen in the new section of the Colonnade at Sawgrass Mills in Florida. Armani Outlet will open its first Hawaii store at Waikele Premium Outlets on Oahu.
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The permit, which was subsequently issued in September, listed Dave Foster Builders, Inc., M. Torigoe Plumbing, Inc., Roy's Electrical Service, and Honolulu Fire Protection LLC as the Honolulu-based contractors and sub-contractors for the new store. At the time, the accepted value of work for the new store was listed at $847,000.
During the Thanksgiving holiday, a sign for the new Armani Outlet store in Waikele Premium Outlets was installed above a 3,500-square-foot retail space that previously housed part of a large Levi's Outlet Store. The old Levi's Outlet Store space was subdivided earlier this year to make room for a smaller Levi's Outlet Store and the future Armani Outlet.
PBN reached out to Giorgio Armani Corp. on Monday.

Women are future of Hermes Watches

The new head of Hermes Watches is hoping a more feminine touch, added with the fashion group’s own in-house know-how, will help it navigate through the turbulence rocking the sector. Laurent Dordet, who took the helm of the watch division at the famous Paris fashion house last March, told AFP in an interview he wants to focus even more heavily on women’s timepieces, which already account for 80 percent of the brand’s sales.
“We plan to really develop feminine creation,” the 47-year-old said, adding that the brand aimed to explore a range of aspects of women’s watches, including the use of jewels on the timepieces. World-famous for its silk scarves and iconic handbags, Hermes is eager to expand its share of the luxury watch market.
So Dordet, who took over after his predecessor Luc Perramond moved over to Ralph Lauren after six years at the helm, is planning to shake things up a bit and reorganise. “But not through acquisitions,” he stressed, pointing out that the tough times for Swiss watchmakers were not ideal for major new investments. After years of euphoria with booming sales in Asia, Swiss watchmakers have recently been hard-hit by collapsing watch exports to their top markets China and Hong Kong, as a strengthening Swiss franc has led to exploding production costs. So instead of looking out for new acquisitions, Hermes Watches is taking a good, hard look within. “We have development ideas for certain exceptional skill sets, using our own Swiss and French workshops,” Dordet explained. He pointed to a series of colourful models presented at the Baselworld watch show last year called Arceau Millefiori - or one thousand flowers - created in cooperation with Hermes affiliate Cristalleries de Saint-Louis, France’s oldest glass and crystal manufacturer. The watches are equipped with unconventional crystal dials and covers inspired by 19th century paperweights, giving the illusion of a real bed of flowers.
Speaking in Brugg, on the outskirts of the northwestern Swiss town of Biel — a tradition-imbued watch metropolis — Dordet said the organisational changes needed included better integrating past acquisitions.
Over the past decade, Hermes has made several purchases aimed at boosting its watchmaking credibility.
In 2006, it snapped up 25 percent of Vaucher Manucture Fleurier, a prestigious Swiss watch movement maker, before buying Nateber, which designs and manufactures watch dials, in 2012, and a year later pocketing Joseph Erard, which specialises in luxury watch cases.
“Our first step will be to consolidate these skill-sets and digest them.”
Observers say Dordet’s profile gives an indication of the direction Hermes would like to see its watch brand take. While his predecessor Perramond had climbed through the watchmaking ranks, spending part of his career at LVMH-owned Swiss luxury watch brand Tag Heuer, the new Hermes Watches chief has a largely in-house background with little timepiece experience.
Having joined Hermes in 1995, he has spent most of his career working with textiles and precious leathers. “Going for an in-house candidate might mean they are looking at this more from the fashion end,” Kepler Cheuvreux analyst Jon Cox told AFP.
The question is whether the female fashion focus will be enough to boost sales in an overall morose market.
In October, Swiss watch exports plunged 12.3 percent, according to data from the Federation of the Swiss Watch Industry, suggesting that retailers have accumulated too much of a backlog and are hesitant to refill their storerooms ahead of the holidays.
In this context, Dordet said he planned to be more selective in terms of where watches could be sold, adding the brand would prioritise Hermes’s own boutique network. “This is a network that has proven very resilient during difficult times,” he said.
The luxury watch sector has meanwhile just seen sales in France drop off a cliff, following the November 13 attacks in Paris that left 130 people dead.
Dordet said he was bracing to see how long the lull would last. “This is yet another element of instability in a market that does not need any more.”